Seth Godin at metacool: Emotional Design

I’m a big fan of Donald Norman’s book Emotional Design, and was
happy to see it on your recommended reading list in All Marketers are Liars. What’s the connection between Don’s thinking and your own?

Seth Godin:
I met Don at TED and was blown away at how deeply he understood the
‘why’ behind design. Not to make things pretty, but to build an
emotional story into what we do and how we feel about it.

2 thoughts on “Seth Godin at metacool: Emotional Design

  1. And I’d be curious to know how that fits within the context of your book, All Marketers are Liars, with respect to the emotional story that design can communicate.

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