A wise person helped me see today that the Golden Gate Bridge is an excellent example of HAAS (Hardware As A Service) which has been living right under our noses for decades. It’s a pay per use business model, and is certainly a lot more affordable than building your own bridge.
Sounds a lot like B2B plays in Web 2.0 and Office 2.0 to me.
It’s all about perceptions, isn’t it? I believe there are very few, if any, new business models under the sun. The challenge for us is to see clearly, to think creatively, and to apply what we already know to make things new things happen in interesting and effective ways.