My recent column in BusinessWeek Online drove a bunch of feedback my way, most of it very positive. 

Thanks, Mom! 

(just kidding)

While I did get a lot of great feedback, some of it doubted my sincerity.  "Diego, you’re the biggest car dude I know, " most of it goes.  "Surely you can’t be serious about Saturn?  Don’t they suck?  That was all facetious, right?"

My answer is a big, fat "no".  Everything I said in my column was heartfelt.  I really believe in Saturn the brand and in the Saturn Sky.  I think the Saturn Sky is stunning and will provide a wonderful driving experience.  In fact, if Cadillac and Saturn were the two brands of a standalone car company, I’d be first in line to buy stock.