metacool Thought of the Day

"To me, doing design doesn’t mean giving form to a more or less stupid product for a more or less sophisticated industry.  Design for me is a way of discussing life, sociality, politics, food and even design."

– Ettore Sottsass

1 thought on “metacool Thought of the Day

  1. I like it. That´s design as a matter of the soul. There´s a trend in psychological assesment based in the theory of projection. According to this theory human creations would reflect the state of the soul of the author. I don´t know if this can be extrapolated to every cultural creations but I am sure cool design is not only a matter of mechanics or engineering but also a matter of guts and life experience.

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