How will it look in a month?

Or in 40 years?

Over the past year I’ve become increasingly interested in "cradle to cradle" design solutions that consider the entire lifecycle of a product, from manufacturing to marketing to use to end of use.  A critical aspect of cradle to cradle design is considering how a product will age:  will it get older gracefully, building a patina which enhances its value, or will it turn into a liability — the kind of thing that ends up in a dump or (heaven forbid) your front yard?  I’m convinced that most designers – or at least the marketers they serve – don’t spend many brain cycles thinking about what their product will be like a month after purchase, let alone 40 years later. 

A good case in point is my Sony Playstation 2 (yes, I justified it to my wife on the basis of it being a DVD player, not a videogame console).  The day exterior drawings were due, some industrial designer must have had his CAD station lock up and drew the thing with a ruler instead:

It’s a great product, but all those slots and ridges in the black plastic make it a dust magnet, a real pain to keep clean.  As a result, it doesn’t look Darth-Vader-cool.  It just looks like dusty plastic.

1 thought on “How will it look in a month?

  1. Does that include once the product is hacked up for recycling or converted back into malleable materials? The PS2 is a dust magnet and that’s why I always keep in the cabinet under the TV and it’s too bad because the PS2 on-screen interface is beautiful and slick.

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