Creating Infectious Action with Fabio Zaffagnini

Why not listen your dreams? And as long as you’re listening, why not dream big?

A lot of the time aiming for something remarkable doesn’t take much more energy than settling for the safe and the reasonable. While big things require a lot more work, they also offer more ways for others to fall in love with the vision and lend their energy toward its realization. So the process of going after that Big Thing ends up being about creating infection action—it’s about creating a platform that amasses the energy of a whole bunch of people. In this way big goals become much more attainable. Designing a movement is one of the ultimate design challenges.

Enter Fabio Zaffagnini and friends.  The ask:

Their design for infection in action:

It’s fashionable to ask a question along the lines of “What would you do if you knew you couldn’t fail?”. Since failure sucks but instructs, I think it’s far more interesting to ask “What would do with a little help from 1,000 of your friends?”.

Just imagine what you could learn and do together.

1 thought on “Creating Infectious Action with Fabio Zaffagnini

  1. “I’ve been working on this f… project for more than 1 year, waking up every morning thinking about how to make it real.”

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