Here's another stab at articulating this foundational concept:
Prototype as if you are right but listen and observe as if
you are wrong: this approach develops better solutions faster, and forces you to never settle.
What do you think?
metacool
thoughts on the art & science of bringing great things to life, by Diego Rodriguez
I like how this is said, especially the second part where it explains the benefits of “thinking right” but “listening wrong”. Well said.
While in London I was floored last week by an off-the-cuff explanation by Catherine Edgar as to why prototyping is valuable… she said “prototyping is the best way to answer a question in the context of other questions.”
Boom.
diego, here is a slight modification …to capture the context.
“Prototype as if you are right, but listen and observe feedback as if you are wrong”