A few months ago we were talking about Scoble’s observation to the effect that any marketing website without a RSS feed should be flushed down the toilet.
He’s right, and here’s why: synthetic fables created by ad firms simply can’t compete with honest, soulful stories told direct to you and me from another human being.
Case in point: if you’re a fan of the Pittsburgh Steelers, do you feel more soulfully connected to the brand if you read this or this? The answer is clearly the latter. Why? Because RSS combined with authentic, human content signals a new paradigm of marketing communications. The brands and people who will succeed in this new paradigm are the ones with real stories and the guts to tell them without the mediocrity-inducing filter of marketing "professionals". Good marketing takes guts.